Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyTracks & Sync Of The MonthIn collaboration with Universal Music Group, Amp.Amsterdam // The Sonic Branding Company will share a selection of recently released music…4 min read·Mar 4, 2022----
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyTrack & Trace: a new series about love for musicThere is almost nothing as personal as music. One look into a person’s record collection and you know who someone is. At Amp.Amsterdam //…4 min read·Mar 4, 2022----
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyThe sound of Audify: a unique blend of human sounds and contemporary instruments.Amp.Amsterdam rebranded the sound of RAB (Radio Advies Bureau) in their transition to Audify. Human elements mixed with contemporary sounds…2 min read·Dec 9, 2021----
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyThe sound of Telkomsel: a unique blend of Indonesian heritage and contemporary instrumentsAMP.AMSTERDAM REBRANDED THE ORIGINAL TELKOMSEL SOUND LOGO TO A MODERN VERSION WHILE STAYING TRUE TO THE BRAND’S HERITAGE, TO DEFINE THE NEW…3 min read·Nov 17, 2021----
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyThe sound of Webex: a future-forward marriage between human and tech.A future-forward marriage between human and tech defines the brand new sound of Webex. We at Amp.Amsterdam created the all-new Sonic…2 min read·Aug 12, 2021----
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyThe sound of Bolletje: the musical embodiment of the joyful bakerTraditional ‘Bakemanship’ (or ‘Bakmanschap’, as the Bolletje brand calls it), yet contemporary, a smile, familiar and close to home. In…3 min read·Apr 13, 2021----
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyThe sound of Zilveren Kruis: the human body as the lead instrumentThe brief: Ideate a new sonic identity that will support our rebranding2 min read·Nov 4, 2020----
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyThe sound of Bavaria: the sonic history of BrabantAbout Bavaria1 min read·Aug 10, 2020--1--1
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyThe sound of Zespri: bold, playfully unexpected and real.About Zespri2 min read·Aug 7, 2020----
Maurice PaansinAmp.Amsterdam // The Sonic Branding CompanyThe sound of Lotto: festive and victoriousAbout Lotto2 min read·Apr 16, 2020----